Apple inc public relations plan essay

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It Is All Relative This blog is to discuss topics related to all forms of communication and to find understanding through intercultural relationships as well as look beyond what is on the surface.

It Is All Relative: Apple, Inc. - Public Relations Strategy and Influence Over Public Opinion

We must have the ability to first see why someone is behaving in a certain manner, and use our reasoning to enable understanding of all people. Through this process we are able to relate and communicate with different personality types without judgment.

This Blog might help us not to judge, because it is all relative. Sunday, January 29, Apple, Inc. In terms of market capitalization and revenue they are the second largest publicly traded company on the Nasdaq.

Since Apple is such a large company it is important that they recognize the public as a true partner when attempting to influence public opinion. Most organizations will need to conform to using social media and other electronic public relations tools.

When a company is enduring a crisis it is even more important to preemptively manage risk, but even the largest organizations are not equipped to do so due to lack of crisis planning for their leaders. While sometimes their leaders are not equipped to manage crisis even when their product does not live up to expectations, Apple Inc.

It is true that Apple has an almost evangelistic following; it is quite an anomaly. The success of Apple is very interesting and I believe it is because he truly looked at what the people wanted and that is how he influenced public opinion.

Although known by reputation as a tyrant and egomaniac, his overall vision was not to rule the world, he would actually make more modest statements such as, he would be happy to gain ten percent of the emerging smartphone market when the first iPhone was launched in Bajarin, It is this philosophy of gaining market share through creating simple and reliable products that will gain public trust.

A large majority of Americans do not trust large businesses, so those that can gain public trust will benefit profoundly.

Studies have shown that the public is more likely to buy products from companies with good reputations, which in turn will be a company they prefer to work for as well Teller, Although Apple would like the public to trust them, they do not use focus groups or surveys to determine what the public wants in Apple products, they believe they do a good enough job on their own, which may be a bit arrogant and shows a lack of trust in their public.

They tout that their products are easy to use and will meet your needs as is Bajarin, The only type of outside usability testing they do is that Apple will invite users to use their product prototypes and observe users' behavior.

It must be the belief that most people will follow good leaders and buy products they are loyal to and believe in. They also believe in thinking differently and it is through this uniqueness that they have such an enormous fan base.

It appears that they believe in nonconformity, which is why they may have such a cult like following.Apple, Inc.

Public Relations Plan Current Corporate Situation Apple, Inc. was founded in , formerly known as Apple Computer, Inc., the company changed its name to /5(1). Apple Newsroom is the source for news about Apple. Read press releases, get updates, watch video and download images. Apple, Inc. Public Relations Plan Essay Words | 15 Pages.

Current Corporate Situation Apple, Inc. was founded in , formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January non scholarly research paper debattartikel tes argument essay essay on bahadur shah zafar in english apple inc public relations plan essays bu dissertation defense slides loktantra me chunav ka mahatva essay harmonium simon armitage poem analysis essays sustainable development importance essay help fuentes carlos the death of artemio cruz essay.

Now, with a new CEO, Apple is looking for a new public relations head from outside the company, even though Cotton had several capable deputies who could take the reins.

The entrance to the Apple Store on Fifth Avenue, New York City. Apple Inc.’s marketing mix (4Ps) takes advantage of different product lines, distribution channels, and promotion, while keeping high-end price points for information technology, Internet services, and consumer electronics products.