Written by Miles Media on April 10, Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global Nike. Nike produces a wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Adidas Case Study Essay Sample Introduction Adidas, a world class leading brand for sports equipment, accessories and apparels.
The German multinational corporation design and manufactures sports equipment, clothes, shoes and many more. They are known to have the best technology and design for their running shoes and clothes which has help many athletes to perform better. It does not only manufacture sports but stuff related to fashion such as watches, perfume and sunglasses.
Adidas was founded in by Adolf Dassler in Bavaria, Germany. The Adidas group first started out by manufacturing shoes and their only rivalry was Puma which was owned by his brother. Both the company wanted to excel further and outrun each other.
Their success story begins here. Today Adidas Group has Adidas case study its business to a large extend. They now have more company names and it has also gone into a public listed company. Adidas group has employees in over countires and it manufactures over million product units every year for sale.
Adidas has a significant logo which is the three parallel stripes of the same color. Adidas group values are very strong. They are performance, passion, integrity and diversity.
From these we are able to analyze the internal factor which affects the company. Political Political stability is an important factor for Adidas in almost all counties as they have outlets and their goods are being supply to many parts of the world. Political and regulation within the country must be stable in order for to continue its success in that country.
Political unrest such as terrorism, government changes very fast which may lead to changes of polices of importing goods or taxation may get Adidas group into losses.
Economical Adidas products are catered more to middle to upper class category. Adidas stores are mainly located in highly developing or developed countries.
Adidas also welcome distributors to resell her brand items to cities where they have not personally tap into in yet.
This is a great advantage to the company as their goods are being sold at a faster rate. Social Adidas target many different people from different social background.
They cater their products to all age, race, literacy level, gender and different level of income group. The buying patterns may be different for many of these different groups but Adidas has manage to cater to all. Adidas has also played any different social attributes in their marketing such as different enteric group has different a different marketing technics.
Technological Adidas has always been keeping up and being innovative in their technology. They have invested a lot of money and time into RND for the latest product. They believe in increasing performance for every athlete. By investing in technology they believe in cutting down in energy and cutting down on labor cost as well.
They have invested in online sales and online promotion. They are keeping up to date with the online technology as they can cut cost on retail stores. Customers can but Adidas products online throughout the world. Environmental Adidas group has a systematic way to manage environment impacts.
They do not waste a lot of raw material while producing their products. They ensure that their products are all long lasting and durable. They control and monitor their factory emission of VOC Volatile organic compounds as this can be harmful to the environment.
They have manage to gain publicity by so as well.Instagram Case Studies From Top Brands & Campaigns 1. Adidas #MyNeoShoot Instagram Case Study. Adidas generated excitement for Adidas Neo, its new division of youth-targeted products, by creating an Instagram campaign completely ran by social media users and influencers called #MyNeoShoot.
2. While many of the world's top brands sport a thoughtful and often philosophical approach to their logo designs, the story of Adidas is quite different. Born of .
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Battle of the Brands: Nike vs. adidas. June 9, In general, fan engagement starts to build as little as 48 hours before the event, in this case the start of the tournament. For brands to maximise their organic reach and to optimise their media spends, this is the time to activate Hero content.
This management case study discusses the merger between Adidas and Reebok. Will Adidas’ $ billion takeover of Reebok in be successful or is it hampering the German sportswear-maker’s. The sporting goods industry has seen many mergers and acquisitions (M&A) driven by rising competition and industrial growth.
In , Adidas acquired the .